When it comes to sponsorship opportunities in pro sports, putting ads right on the athletes means more eyes on your brand. With NASCAR, sponsors can cover a whole jumpsuit with logos and slogans. But with a sport like beach volleyball, skimpy uniforms mean sponsors need to work extra hard to make an impact. Gambling company Betfair is getting more bang for their buck by putting scannable QR codes on the rear of players’ bikini bottoms.
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